A Guide to Effective SEO Tactics to Improve Ranking

A Guide to Effective SEO Tactics to Improve Ranking

Search engine optimization (SEO) is a powerful tool to help your business thrive. However, it isn’t as easy as it sounds. Read How Top SEO companies in India help websites improve their ranking in search engines!

Link building

Link building is one of the essential SEO strategies. It’s a process where you earn links from other websites to improve your rankings on search engines.

Link building is a long-term strategy, so it can take some time to see results, but once you start seeing them, they will continue to increase in value over time. The more links are pointing at your site from other sites, the better your chance of getting ranked higher in search engine results in pages (SERPs).

Quality content

First, you should take the time to create unique, relevant, and valuable content. Don’t just write about what you think people want to read about; instead, use your keywords as a guide for choosing interesting topics for your target audience.

You should also ensure that the content you produce is written in a conversational tone—not impersonal.

Targeting long-tail keywords

Long-tail keywords are more detailed and descriptive than broad, short-tail keywords. They’re easier to rank for, have higher search volumes, and can be a good traffic source.

Long tail keyword research is an important part of any SEO strategy because it helps you ensure your website is relevant to the people searching for what you do or sell (and thus likely interested in purchasing). If they’re not discovering what they want on your site without having to search through hundreds of competitors’ pages first, something isn’t working right!

Optimizing for featured snippets

Featured snippets are a new feature that Google launched in late 2017.

There are two main types of featured snippets: “How-to” and “Product.” If you write about a specific product or service, then it’s likely that Google will show one of these in search results.

Optimizing your E-A-T score

An E-A-T score is a number that represents how well your website follows SEO best practices. It takes into account the following:

  • How many pages are indexed by Google?
  • How many pages have been crawled by Googlebot over the last 90 days (Googlebot is what crawls your site)?
  • How many internal links do you keep on your website, and how do they relate to other pages in your site hierarchy? If a user clicks from one page to another, does it lead them directly back to where they came from, or does it send them entirely elsewhere?

You can optimize this number by optimizing these factors:

Technical SEO

Technical SEO is about confirming your website is ready for search engines. This includes things like:

  • HTML tags – HTML tags are a webpage’s building blocks and should reflect what you want to say on your site.
  • Meta tags – These are extra descriptions that tell search engines more information about what’s on a page so they can find it easier when people search for things related to that topic.
  •  Canonical tags – These are also canonical URLs because they point back toward other pages on different sites with similar information but not identical content (e.g., there might be some differences between the two homepages). When creating canonical URLs, ensure everything inside those brackets matches up properly; otherwise, Google will consider them duplicate content which could hurt rankings!

Local SEO

Local SEO is a subset of SEO that focuses on ranking your website on local search results. It’s an effective way to reach your target audience and get them to click through from the first page of Google, where you can convert those visitors into customers.

Local SEO helps you rank in the local search results, and it also helps you rank on Google Maps by providing more information about where people live or work within proximity to their businesses or homes.

Using Schema Mark-up

Using schema markup is one of the most effective SEO tactics you can use to improve your rankings.

Schema markup is a set of microdata that can be added to your website to help search engines understand what your content is about. The information in this data helps search engines understand the meaning and context of your content, which will make it easier for users who want more information on a particular topic or product type to find what they’re looking for. AmevaTech, the Best SEO Company in Gurgaon, helps you in the best possible ways.

Page speed optimization (On-page)

The first thing you’ll want to do is optimize the images on your website. This can be done by using a CDN, compressing them, and reducing the number of plugins you are using. Use a caching plugin to improve performance and speed up loading times by storing static content like images in memory instead of loading them each time requested.


We hope this article has given you an overview of the SEO tactics we discussed today. These strategies are designed to help increase your organic traffic and improve SERP rankings, so it’s worth testing them out in your campaigns! Remember that we aren’t here to tell you what strategy will work best for your website.

Instead, the SEO Services Company in Gurgaon– AmevaTech, want to give you as much information as possible so that when it comes time for optimization decisions (or not), they can be based on facts rather than guesses.

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