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Digital rights management is a technology that aids control what the viewers or users can do with digital assets. For example, DRM software can safeguard the unauthorised copying, forwarding or editing of the media file. From a rights holder standpoint, DRM can help confirm that legitimate users can playback licensed content they’ve bought or subscribed to, without the breaching the terms of that licence.

The initial thing to stress is that DRM isn’t the only tool in the box when it comes to safeguarding digital content. Appreciated media assets should be stored in a system offering several protections, such as secure logins, viewing and usage of analytics, and encryption for assets in transit and at rest. Before disturbing about unlicensed use, it’s imperative to nail the fundamentals of securing the file access.

In a typical archive or digital asset management platform, content is endangered behind a login. User, team or function-level permissions confirm that legitimate users get the right level of admittance to the right content – and nothing else.

Over-the-top services utilize similar restrictions tied to specific user accounts. Here, additional defenses such as geo-blocking or internet protocol (IP) address restriction assist to manage the content available, and prevent the breaches of regional (e.g. North America only) licences. Video and media services frequently monitor and restrict active login sessions to prevent the prevalent sharing and abuse of the valid login details. 

How does digital rights management work? 

Most of the time, Digital Rights Management (DRM) Solutions entails the codes that prohibit copying, or codes that restrict the duration or number of devices on which a certain product can be retrieved.

Publishers, authors, and several other content creators utilize an application that encrypts media, data, e-book, content, software, or any other copyrighted material. Only those with the decryption keys can admittance the material. They can also utilize tools to limit or restrict what users are able to do with their materials.

There are many manner to protect your content, software, or product. DRM enables you to:

  • Restrict users from sharing or forwarding your content.
  • Restrict or prevent users from printing your product or content. For some, the document or artwork may only be printed up to a restricted number of times.
  • Set an expiry date on your document or media, after which the user will no lengthier be able to admittance it. This could also be done by restricting the number of uses that a user has. For instance, a document may be annulled after the user has listened ten times or opened and printed the PDF 20 times.
  • Lock admittance only to certain IP addresses, locations, or devices. This means that if your media is only accessible to US residents, then it will not be accessible to individuals in other countries. 

Digital rights management also permit publishers and authors to access a log of individuals and times when certain media, content, or software was utilized. For instance, you can see when a particular e-book was downloaded or printed and who retrieved it.

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